“Tradition” 1985-1990
PhD of Arts Sciences, started professional business on 1985 year establishing Day of Culture «Tradition» with rebranding on 1990 year to «Begim» — official distributor of the world’s famous luxury brands on Uzbekistan market with luxury «Parfum gallery» chain of shop.
Gulchekhra-Begim’s till today successful activities made her one of the first business women in Uzbekistan and she became a role model for motivation
Today, after 40 years of experience, with 160 famous perfume and cosmetic brands and having 10 branches of the Perfume Gallery store, she always empowering young generation
Begim LLC registration, Parfum Gallery chain of shops 1990 — till today
With big experience in the perfume industry, Gulchekhra Begim created her own Begim brand in 2017.
In order to offer the best fragrances, she cooperate with Firmenich Group (Switzerland) and choose one of the best perfumers in the world, Mr. Hamid Merat Kashani (France).
They created a new special formulas and using rare raw materials- 14 products were produced in France as the Treasures and Eternal collections and very fast became bestsellers on international market.
The names like Silk Road, KohiNoor Diamond and Ruby of Temur are taken from roots of world civilization great history and culture. Each scent are storytelling of ancient and modern connection and exchanges of knowledges and treasures.
"Ms. Begim: Transforming Cultural Heritage into the World's First Oriental Edutainment Park, SILKROADLAND"
Ms. Begim’s high social responsibility and knowledges of history, inspired her to write several fairytale books for children and lyric dramas for adults - all dedicated to great culture treasures.
Ms. Begim’s mission on many cultural platforms finally transformed on creation the global project
- First in the world Oriental Edutainment Park SILKROADLAND.
- Forbes magazine, OCA magazine, Kommersant magazine - articles about Begim
- “Women of the Future” Awards, Dubai
- “Oltin Humo” Awards, Uzbekistan
